To follow or to lead.. jump on board.. or let that one pass you by…? Colour trends have fast become a key tool for buyers seeking to keep pace with what’s hot, not wanting to miss out on the latest “thing”, but trying to avoid exposing themselves to unnecessary commercial risk.
Colour is such an emotive subject… what you see is what you feel, and many of our colour connections made in childhood, remain with us as adults.. as colour often conjures up memories. So whilst we should open ourselves up to “whats new”, we should also be mindful of the traditions associated with many colours. Colour is also a form of communication and expression.. taking its direction from nature itself. From daffodil yellows in Spring, to bright pinks & turquoise skies in the Summer, we lean towards certain colours as the year unfolds, as a reflection of the world around us.
The wrap display in a store is great place to refelect the changing colours of each season.. and for those with the space to invest, it can be a visual show-stopper. For this reason wrap displays should be refreshed at least 4 times in a calendar year to provide a visual & commercial stimulus that best fits the season.. just like any fashion store.
Jan – April: Spring refresh – soft pastels with hints of pale yellow & spring green.. which in turn support Mother’s Day & Easter, so lovely after all that Christmas red!
May – August: Summer is your chance to shout about bold colours & whatever the weather throws at us, have fun with bright combo’s .. even Orange. Adding bold colour to your wrap wall will create a sense of energy in store & reflecting the wardrobe changes that most of us make at this time of year! This is also peak Wedding Season, so don’t forget about Bridal Whites … And Father’s Day tucked away in mid June – well thats a chance for all things boys & blue to make an impression..!
Sept – November: For Autumn, Halloween & Fireworks we turn to warmer, deeper colour pallets.. evoking cosy evenings by the fire & inspired by the shades created by natures harvest.. Deep Pinks, Burgundy, Purples, Burnt Orange & Copper, Greys, Browns …
And December is quite frankly, all about Christmas! Still a very traditional colour palette, Christmas continues to be dominated by golds, silvers, reds & festive greens, as these all speak to luxury & indulgence. But each year there are a few trend led colour combo’s that create a stir & add a little excitement…and this year is no exception!
Rose Pink/ Velvet Wine… is rather addictive, and will be trending this AW17 in the world of fashion & homewares. It is a fabulous combination of vintage Rose Pink & deep Velvety Wine, lending itself perfectly to both gift packaging & festive decorations. Rose Pink can transition throughout Autumn/Winter as an Everyday Colour and will look quite at home in early Spring! Velvet Wine brings much needed Autumn warmth to Everyday & is a wonderful new addition to Christmas! Used together or on their own as separate colours, Rose/Wine gives a luxurious & quietly confident look to any collection.
We have created new designs for Aw17 using Rose Glitters & Foils.. Look out for our new Rose/Wine Crush Collection – wrapping paper, gift bags, boxes & tags, all made by hand using our new Rose foil on a handmade cotton base paper.. And to really go ‘all out’ lux, top off your gift wrapping & gift bags with our New Rose / Wine tassels, or gift toppers.. which can then be used either as festive decorations or around the home! All great add on sales for you & a great way to inspire your customers with quick & easy ideas.
Copper / Grey & Gold.. The Three Wise Men! Mixed Metallics continue to pack a punch in AW17 with a large splash of Copper! This really is a fantastic trend for all aspects of home decor & gifting at Christmas, as metallic finishes can now be achieved on so many substrates, not least paper! AW17 see’s a more masculine edge to metallics with Gunmetal Grey serving as the backbone to other warmer finishes, Gold bringing the luxury & large serving of zesty Copper acting as the perfect winter spice.
We have used this trio to great effect across Everyday & Christmas designs.. giving you a flexible way of integrating festive products into your collection.. So Mixed Metallics could land straight into your Everyday display in September & gently morph into Christmas as the count down begins! Marble… Crush… Maharaja… Ruskin… whichever designs you love most.. you will be able to move effortlessly from one colour to another within this palette. For wrapping enthusiasts & crafters, check out our Glittered Snowflakes – set of 3 in copper,silver & gold & our matching Jute Twines for added texture & interest!
Ice Mint & Deep Turquoise… brrrr – Winter Wonderland! Inspired by Icelandic frosts & swirling patterns in the ice, this colour palette is very chic! Ice Mint is warmed with use of gold foils & glitter and the Deep Turquoise brings a more festive feel. This colour palette works well for Everyday, but simply by adding a Paper Bauble or a gold Foil JOY accessory – everyday items can be made Christmassy!
